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Blog

Publisher growth, ad tech and payout news

Case studies from real sites, format deep-dives and product updates — everything we learn about turning traffic into revenue, written down.

From $0 to $2,400/mo: how a recipe blog scaled with pops
Case study
8 min · 12.03.2025

From $0 to $2,400/mo: how a recipe blog scaled with pops

A mid-size food blog plugged a single popunder tag into its template, tuned frequency capping for tier-1 geos and grew payouts fourfold in one quarter — without touching the layout once.

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Meet our trusted partner — multi-vertical CPA network Adtrafico
Partners
4 min · 27.02.2025

Meet our trusted partner — multi-vertical CPA network Adtrafico

Why we route advertiser demand through partners like Adtrafico, and what that means for fill rates on your inventory.

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Native banner vs classic display: what the numbers actually say
Formats
6 min · 18.02.2025

Native banner vs classic display: what the numbers actually say

We compared CTR and CPM across 40 publisher sites for a month. The gap is bigger than you think — and it favors native.

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Choosing between PayPal, Payoneer and wire: fees compared
Payouts
3 min · 05.02.2025

Choosing between PayPal, Payoneer and wire: fees compared

Every payout method we support, with real fee math on a $500 withdrawal — so you keep more of what you earn.

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Traffic quality policy explained: what gets sites rejected
Traffic
5 min · 21.01.2025

Traffic quality policy explained: what gets sites rejected

Bots, incentivized clicks and iframe stuffing — a straight answer on what moderation checks and how to pass it first try.

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Five placements most publishers forget to monetize
Growth
7 min · 11.01.2025

Five placements most publishers forget to monetize

Exit intent, 404 pages, search results and two more spots that quietly add double-digit revenue when covered.

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Shuffle box ships auto-rotation and geo-aware offer picking
Product
2 min · 28.12.2024

Shuffle box ships auto-rotation and geo-aware offer picking

The multi-ad widget now rotates creatives per pageview and weighs offers by visitor geo out of the box.

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